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Turning Friction into Fuel: Finding Innovation Inspiration in Challenges


9:00 A.M. - 9:08 A.M

Dharmendra Jain, Actnable AI, Kenya

 Though leadership / Call-to-action

9:08 A.M. - 9:28 A.M

Stuck In Neutral

Acknowledging the lack of true innovation is the key to understanding consumers

Incrementalism, not innovation, has defined the past decade. Consumers are looking elsewhere for fulfilment - looking to the past, living in the moment, and avoiding eye contact with the future.


Damian Loscher, Ipsos Ireland, Ireland

Methodological innovation

9:28 A.M. - 9:48 A.M

Is Reality a Hallucination? 
Capturing the essence of the human experience with generative AI

AI has revolutionized the Market Research industry--but is it all good?


Frank Pica, Native AI, United States





9:48 A.M - 9:58 A.M

9:20 A.M. - 9:25 A.M

9:20 A.M. - 9:25 A.M


Sponsor Splash by Synapbox

Gen AI Meets Consumer Emotion: The Future of Personalized Everything Resume: How Consumer Intelligence Will Transform Creative Content Generation


Building on a earlier session, “The Science Behind The Creativity,” where Synapbox was highlighted for using consumer emotions, attention, and reasoning to measure advertising effectiveness, this session explores the exciting intersection where Consumer Insights and Creative AI seamlessly converge.

We will delve into Synapbox's pioneering approach of training Generative AI models using multi-modal datasets that capture the true depth of consumer engagement. The goal is to use this Generative AI system to empower brands and creators to deliver truly personalised and impactful content experiences on demand.


Ben Hsieh, Co-Founder, Synapbox

9:58 A.M - 10:13 A.M

 Panel Discussion

10:13 A.M. - 10:45 A.M

Synthetic Data Panel Discussion

Dharmendra Jain, Actnable AI, Kenya

Ray Poynter, ESOMAR President, NewMR, United Kingdom

Ipsita Ghosh, Kimberly-Clark, United States
Leonardo Valente, LivePanel, Argentina

Arundati Dandapani,, Canada



10:45 A.M - 11:13 A.M

11:15 A.M - 11:25 A.M

Seeing the Light: The Power of Insights in Driving Innovation

Fiona Blades, MESH Experience , United States



 Though leadership / Call-to-action

11:23 A.M - 11:43 A.M

Economics Beyond Numbers: In our Research Era

Why Taylor Swift could be the catalyst for journalists using data to drive their stories

How Taylor Swift hype is actually a catalyst for rebuilding trust in journalism through data driven stories.


Dan Fleetwood, QuestionPro, United States



Case Study

11:43 A.M - 12:03 A.M

Transformative Insights: The Journey from Research in Sustainable Innovation

Driving Evidence-Led Change for a Better Tomorrow

Transformative Insights: The Journey from Research in Sustainable Innovation

Nitin Iyer, Mill, United States

Megan Peitz, Numerious, United States



Case Study

12:03 A.M - 12:23 P.M.

Making Your Brand Culturally Iconic 

La-Z-Boy’s Most Ambitious Transformation Yet

How a customer centric approach helped La-Z-Boy's stock increase by 52% in 2023


Jorge Calvachi, La-Z-Boy Incorporated, United States
Patricia King, Dig Insights, Canada

Interactive Stage

11:15 A.M. - 10:45 A.M


Exploring AI: A Brief Journey Beyond the Obvious

Touching on elements from the popular academy course presented earlier this year, this session explores key AI concepts and their broader implications. Whether you’re new to AI or looking to deepen your understanding, this quick glimpse will illuminate the exciting possibilities that lie beyond the obvious.

Daniel Berkal, The Palmerston Group, Canada

11:45 A.M. - 12:05 P.M.


ESOMAR 20 questions to help buyers of AI-based services

ESOMAR's checklist designed to guide market, opinion, social researchers and data analysts seeking to commission AI-based services. 


Ray Poynter, ESOMAR President, Founder and Chair at NewMR, United Kingdom

12:23 P.M. - 12:33 P.M.


Sponsor Splash by Canvs AI

Open Ends to Innovation: Using High-Trust AI to Unlock Consumer Empathy

Artificial Intelligence (AI) has the power to dramatically elevate our understanding of consumer feelings and behaviors, especially through the analysis of open-ended feedback. However, researchers need confidence that AI can provide true and unbiased analysis. In this session, discover how AI surfaces critical insights and fosters innovation by unlocking empathy from unstructured consumer feedback. We will explore two key innovation use cases in the food and beverage, and cosmetics sectors, highlighting how AI's ability to analyze open-ended feedback transforms human insights. Learn how to harness AI to foster customer empathy, accelerate insights discovery, and elevate the role of researchers in the innovation process.


Jared Feldman, Canvs AI, United States

Michael Nestrud, Curion Insights, United States

12:33 P.M. -  12:53 P.M.

12:55 P.M. - 2:10 P.M. 


2:10 P.M - 2:20 P.M.

Bouncing Back: Building Resilience for Sustainable Innovation

Alex Baranpuria, Ivy Exec, United States


Client Topic

2:20 P.M - 2:40 P.M.


Embrace the unknown

Normality is not real. Consumer behavior keeps changing, black swans and grey rhinos disrupt more than ever, and marketers need equip their businesses to anticipate and importantly, act upon uncertainty. Kerry FutureLens, Shaping a better tomorrow.


Christina Furlong, Kerry, Ireland
David Deeley, Kerry, Ireland


Thought leadership / Call-to-action

2:40 P.M. - 3:00 P.M.

Mastering the Behavioral Science Maze

A Strategic Guide to Elevate Capabilities and Unlock Unparalleled Consumer Insights


A strategic blueprint for unleashing behavioral science in your research organization to elevate insights, advance methods, supercharge analytics, and stay ahead of the curve!


Dr. Michelle Niedziela, HCD Research, United States


Case Study

3:00 A.M - 3:20 P.M.

Breaking Through Internal Innovation Barriers

How Johnsonville Sausage Looked Way Outside the Box to Accelerate their Innovation Initiatives

Driving Market Success by Breaking Through Innovation Barriers


Karen Kraft, Johnsonville Sausage, United States

Ted Curtin, ProdigyWorks, a division of RTi Research, United States

Interactive Stage

2:10 P.M. - 3:00 P.M.



Innovating Through Ritual

This session will bring to life lessons learned from hundreds of interviews with innovation leaders, with a focus on the tactics that drive innovative behaviour inside organizations. Highlighting examples from Adidas, Pepsi, Bacardi and Bell Flavors and Fragrances, this session features real world examples and tactical takeaways to help you make change actually happen. A hybrid keynote and workshop, this session will be fun and interactive.

Jonathon Brown, Trend Hunter, Canada

Mark Onufer, Trend Hunter, Canada

David Banks, Bell Flavor & Frangrances, United States

Sponsor Splash

3:20 P.M - 3:30 P.M



YES Winner Announcement

3:30 P.M. - 3:40 P.M.

3:40 P.M. - 4:10 P.M. 

Networking Break


Closing and Awards

Giulia Gasperi, TRIPTK, Netherlands


Introduction to Closing Keynote

Program Committee Chair

Giulia Gasperi, TRIPTK, Netherlands

4:10 P.M. - 4:20 P.M. 


Closing Keynote

Navigating the New: AI, Art, Ethics and the Future of Innovation

An interactive fireside chat with ethical AI expert Kay Firth-Butterfield about AI governance and how AI may impact the arts and innovation.


Kay Firth-Butterfield is the CEO of Good Tech Advisory LLC and a 2024 TIME Impact Awardee. Previously the inaugural Head of AI at the World Economic Forum, she is a leading expert on AI governance. A barrister, former judge, and professor, Kay has pioneered roles in AI ethics, including as the world's first Chief AI Ethics Officer in 2014.

4:20 P.M. - 5:00 P.M. 


Closing and Awards Presentation

Joaquim Bretcha, ESOMAR Director General

5:00 P.M. - 5:15 P.M. 

5:15 P.M. - 5:45 P.M. 


Farewell Drinks

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