Tuesday
Turning Friction into Fuel: Finding Innovation Inspiration in Challenges
9:00
Dharmendra Jain, Actnable AI, Kenya
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Though leadership / Call-to-action
Stuck In Neutral
Acknowledging the lack of true innovation is the key to understanding consumers
Incrementalism, not innovation, has defined the past decade. Consumers are looking elsewhere for fulfilment - looking to the past, living in the moment, and avoiding eye contact with the future.
Damian Loscher, Ipsos Ireland, Ireland
Methodological innovation
Is Reality a Hallucination?
Capturing the essence of the human experience with generative AI
AI has revolutionized the Market Research industry--but is it all good?
Frank Pica, Native AI, United States
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Discussion
10:05
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Sponsor Splash by Synapbox
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Panel Discussion
Synthetic Data Panel Discussion
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NETWORKING BREAK
Seeing the Light: The Power of Insights in Driving Innovation
Fiona Blades, MESH Experience , United States
Though leadership / Call-to-action
Economics Beyond Numbers: In our Research Era
Why Taylor Swift could be the catalyst for journalists using data to drive their stories
How Taylor Swift hype is actually a catalyst for rebuilding trust in journalism through data driven stories.
Dan Fleetwood, QuestionPro, United States
Case Study
Transformative Insights: The Journey from Research in Sustainable Innovation
Driving Evidence-Led Change for a Better Tomorrow
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Transformative Insights: The Journey from Research in Sustainable Innovation
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Nitin Iyer, Mill, United States
Megan Peitz, Numerious, United States
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Case Study
Making Your Brand Culturally Iconic
La-Z-Boy’s Most Ambitious Transformation Yet
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How a customer centric approach helped La-Z-Boy's stock increase by 52% in 2023
Jorge Calvachi, La-Z-Boy Incorporated, United States
Patricia King, Dig Insights, Canada
Interactive Stage
Workshop
Tips and Tricks to Make Pricing Research Better and More Actionable
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How to make pricing research better; more accurate, more actionable and more trusted. So it will have better impact on your company, provide more value and drive unsurpassed business results.
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Per Sjofors, Sjofors Partners Inc, United States
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ESOMAR
ESOMAR 20 questions to help buyers of AI-based services
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ESOMAR's checklist designed to guide market, opinion, social researchers and data analysts seeking to commission AI-based services.
Ray Poynter, ESOMAR President, Founder and Chair at NewMR, United Kingdom
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Sponsor Splash
Discussion
Sponsor Splash
LUNCH
Bouncing Back: Building Resilience for Sustainable Innovation
Alex Baranpuria, Ivy Exec, United States
Client Topic
FutureLens
Embrace the unknown
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Normality is not real. Consumer behavior keeps changing, black swans and grey rhinos disrupt more than ever, and marketers need equip their businesses to anticipate and importantly, act upon uncertainty. Kerry FutureLens, Shaping a better tomorrow.
Christina Furlong, Kerry, Ireland
David Deeley, Kerry, Ireland
Thought leadership / Call-to-action
Mastering the Behavioral Science Maze
A Strategic Guide to Elevate Capabilities and Unlock Unparalleled Consumer Insights
A strategic blueprint for unleashing behavioral science in your research organization to elevate insights, advance methods, supercharge analytics, and stay ahead of the curve!
Dr. Michelle Niedziela, HCD Research, United States
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Case Study
Breaking Through Internal Innovation Barriers
How Johnsonville Sausage Looked Way Outside the Box to Accelerate their Innovation Initiatives
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Driving Market Success by Breaking Through Innovation Barriers
Karen Kraft, Johnsonville Sausage, United States
Ted Curtin, ProdigyWorks, a division of RTi Research, United States
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Interactive Stage
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Workshop
Morphing Megatrends into Flavor Manifestations​
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How do you take a macro consumer trend and distill it down into a meaningful flavor or fragrance? Trends in flavors don't just happen; they leave a trail of breadcrumbs tracing back to something bigger. Through this dynamic session you'll experience the process of making a Megatrend meaningful in your context.
David Banks, Bell Flavor & Frangrances, United States
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Jonathon Brown, Trend Hunter, Canada
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Sponsor Splash
Discussion
Sponsor Splash
Networking Break
Closing and Awards
Giulia Gasperi, TRIPTK, Netherlands
Introduction to Closing Keynote
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Program Committee Chair
Giulia Gasperi, TRIPTK, Netherlands
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Closing Keynote
Navigating the New: AI, Art, Ethics and the Future of Innovation
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An interactive fireside chat with ethical AI expert Kay Firth-Butterfield about AI governance and how AI may impact the arts and innovation.
Kay Firth-Butterfield is the CEO of Good Tech Advisory LLC and a 2024 TIME Impact Awardee. Previously the inaugural Head of AI at the World Economic Forum, she is a leading expert on AI governance. A barrister, former judge, and professor, Kay has pioneered roles in AI ethics, including as the world's first Chief AI Ethics Officer in 2014.
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Closing and Awards Presentation
Joaquim Bretcha, ESOMAR Director General
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Farewell Drinks