Tuesday
Turning Friction into Fuel: Finding Innovation Inspiration in Challenges
9:00
9:00 A.M. - 9:08 A.M
Dharmendra Jain, Actnable AI, Kenya
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Though leadership / Call-to-action
9:08 A.M. - 9:28 A.M
Stuck In Neutral
Acknowledging the lack of true innovation is the key to understanding consumers
Incrementalism, not innovation, has defined the past decade. Consumers are looking elsewhere for fulfilment - looking to the past, living in the moment, and avoiding eye contact with the future.
Damian Loscher, Ipsos Ireland, Ireland
Methodological innovation
9:28 A.M. - 9:48 A.M
Is Reality a Hallucination?
Capturing the essence of the human experience with generative AI
AI has revolutionized the Market Research industry--but is it all good?
Frank Pica, Native AI, United States
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Discussion
10:05
9:48 A.M - 9:58 A.M
9:20 A.M. - 9:25 A.M
9:20 A.M. - 9:25 A.M
Sponsor Splash by Synapbox
Gen AI Meets Consumer Emotion: The Future of Personalized Everything Resume: How Consumer Intelligence Will Transform Creative Content Generation
Building on a earlier session, “The Science Behind The Creativity,” where Synapbox was highlighted for using consumer emotions, attention, and reasoning to measure advertising effectiveness, this session explores the exciting intersection where Consumer Insights and Creative AI seamlessly converge.
We will delve into Synapbox's pioneering approach of training Generative AI models using multi-modal datasets that capture the true depth of consumer engagement. The goal is to use this Generative AI system to empower brands and creators to deliver truly personalised and impactful content experiences on demand.
Ben Hsieh, Co-Founder, Synapbox
9:58 A.M - 10:13 A.M
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Panel Discussion
10:13 A.M. - 10:45 A.M
Synthetic Data Panel Discussion
​Dharmendra Jain, Actnable AI, Kenya
Ray Poynter, ESOMAR President, NewMR, United Kingdom
Ipsita Ghosh, Kimberly-Clark, United States
Leonardo Valente, LivePanel, Argentina
Arundati Dandapani, Generation1.ca, Canada
NETWORKING BREAK
10:45 A.M - 11:13 A.M
11:15 A.M - 11:25 A.M
Seeing the Light: The Power of Insights in Driving Innovation
Fiona Blades, MESH Experience , United States
Though leadership / Call-to-action
11:23 A.M - 11:43 A.M
Economics Beyond Numbers: In our Research Era
Why Taylor Swift could be the catalyst for journalists using data to drive their stories
How Taylor Swift hype is actually a catalyst for rebuilding trust in journalism through data driven stories.
Dan Fleetwood, QuestionPro, United States
Case Study
11:43 A.M - 12:03 A.M
Transformative Insights: The Journey from Research in Sustainable Innovation
Driving Evidence-Led Change for a Better Tomorrow
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Transformative Insights: The Journey from Research in Sustainable Innovation
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Nitin Iyer, Mill, United States
Megan Peitz, Numerious, United States
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Case Study
12:03 A.M - 12:23 P.M.
Making Your Brand Culturally Iconic
La-Z-Boy’s Most Ambitious Transformation Yet
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How a customer centric approach helped La-Z-Boy's stock increase by 52% in 2023
Jorge Calvachi, La-Z-Boy Incorporated, United States
Patricia King, Dig Insights, Canada
Interactive Stage
11:15 A.M. - 10:45 A.M
Workshop
Exploring AI: A Brief Journey Beyond the Obvious
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Touching on elements from the popular academy course presented earlier this year, this session explores key AI concepts and their broader implications. Whether you’re new to AI or looking to deepen your understanding, this quick glimpse will illuminate the exciting possibilities that lie beyond the obvious.
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Daniel Berkal, The Palmerston Group, Canada
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11:45 A.M. - 12:05 P.M.
ESOMAR
ESOMAR 20 questions to help buyers of AI-based services
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ESOMAR's checklist designed to guide market, opinion, social researchers and data analysts seeking to commission AI-based services.
Ray Poynter, ESOMAR President, Founder and Chair at NewMR, United Kingdom
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12:23 P.M. - 12:33 P.M.
Discussion
Sponsor Splash by Canvs AI
Open Ends to Innovation: Using High-Trust AI to Unlock Consumer Empathy
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Artificial Intelligence (AI) has the power to dramatically elevate our understanding of consumer feelings and behaviors, especially through the analysis of open-ended feedback. However, researchers need confidence that AI can provide true and unbiased analysis. In this session, discover how AI surfaces critical insights and fosters innovation by unlocking empathy from unstructured consumer feedback. We will explore two key innovation use cases in the food and beverage, and cosmetics sectors, highlighting how AI's ability to analyze open-ended feedback transforms human insights. Learn how to harness AI to foster customer empathy, accelerate insights discovery, and elevate the role of researchers in the innovation process.
Jared Feldman, Canvs AI, United States
Michael Nestrud, Curion Insights, United States
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12:33 P.M. - 12:53 P.M.
12:55 P.M. - 2:10 P.M.
LUNCH
2:10 P.M - 2:20 P.M.
Bouncing Back: Building Resilience for Sustainable Innovation
Alex Baranpuria, Ivy Exec, United States
Client Topic
2:20 P.M - 2:40 P.M.
FutureLens
Embrace the unknown
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Normality is not real. Consumer behavior keeps changing, black swans and grey rhinos disrupt more than ever, and marketers need equip their businesses to anticipate and importantly, act upon uncertainty. Kerry FutureLens, Shaping a better tomorrow.
Christina Furlong, Kerry, Ireland
David Deeley, Kerry, Ireland
Thought leadership / Call-to-action
2:40 P.M. - 3:00 P.M.
Mastering the Behavioral Science Maze
A Strategic Guide to Elevate Capabilities and Unlock Unparalleled Consumer Insights
A strategic blueprint for unleashing behavioral science in your research organization to elevate insights, advance methods, supercharge analytics, and stay ahead of the curve!
Dr. Michelle Niedziela, HCD Research, United States
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Case Study
3:00 A.M - 3:20 P.M.
Breaking Through Internal Innovation Barriers
How Johnsonville Sausage Looked Way Outside the Box to Accelerate their Innovation Initiatives
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Driving Market Success by Breaking Through Innovation Barriers
Karen Kraft, Johnsonville Sausage, United States
Ted Curtin, ProdigyWorks, a division of RTi Research, United States
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Interactive Stage
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2:10 P.M. - 3:00 P.M.
Workshop
Innovating Through Ritual​
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This session will bring to life lessons learned from hundreds of interviews with innovation leaders, with a focus on the tactics that drive innovative behaviour inside organizations. Highlighting examples from Adidas, Pepsi, Bacardi and Bell Flavors and Fragrances, this session features real world examples and tactical takeaways to help you make change actually happen. A hybrid keynote and workshop, this session will be fun and interactive.
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Jonathon Brown, Trend Hunter, Canada
Mark Onufer, Trend Hunter, Canada
David Banks, Bell Flavor & Frangrances, United States
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Sponsor Splash
3:20 P.M - 3:30 P.M
Discussion
YES Winner Announcement
3:30 P.M. - 3:40 P.M.
3:40 P.M. - 4:10 P.M.
Networking Break
Closing and Awards
Giulia Gasperi, TRIPTK, Netherlands
Introduction to Closing Keynote
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Program Committee Chair
Giulia Gasperi, TRIPTK, Netherlands
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4:10 P.M. - 4:20 P.M.
Closing Keynote
Navigating the New: AI, Art, Ethics and the Future of Innovation
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An interactive fireside chat with ethical AI expert Kay Firth-Butterfield about AI governance and how AI may impact the arts and innovation.
Kay Firth-Butterfield is the CEO of Good Tech Advisory LLC and a 2024 TIME Impact Awardee. Previously the inaugural Head of AI at the World Economic Forum, she is a leading expert on AI governance. A barrister, former judge, and professor, Kay has pioneered roles in AI ethics, including as the world's first Chief AI Ethics Officer in 2014.
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4:20 P.M. - 5:00 P.M.
Closing and Awards Presentation
Joaquim Bretcha, ESOMAR Director General
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5:00 P.M. - 5:15 P.M.
5:15 P.M. - 5:45 P.M.
Farewell Drinks
