Monday
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Joaquim Bretcha, ESOMAR Director Generalps
Opening & Welcome
YES! It's Pitch Time!
Hear BIG ideas, shared in only 60 seconds, from this year’s Young ESOMAR Society (YES!) Award finalists. There can only be one winner, so don't forget to vote!
ESOMAR is seeking young professionals (31 and under) to share their stories in front of a global audience. Read more about the award and submit your pitch here.
9:28
Programme Committee Chair
Giulia Gasperi, TRIPTK, Netherlands
Introduction to the Programme and Keynote
9:38
Using hip hop as a lens to find innovation lessons during the AI Inflection, this keynote collides worlds to find common ground and new insight.
Jonathon Brown, TrendHunter, Canada
Opening Keynote
Innovate Like a Rap Star
10:13
Sponsor Fastracks
Introduced by Joaquim Brecha, ESOMAR Director Generalctor General
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10:20
Networking Break
10:50
Creativity Catalyst: The Power of Collaboration
Fiona Blades, MESH Experience, United States
Client Topic
PACMACHINE
Human and machine, are we replacing or complementing our current capabilities?
Our future with Gen AI is about augmentation not automation. We humans will need to always be the driver seat same as the game.
Ipsita Ghosh, Kimberly-Clark, United States
Daniella Gold, ?What If! Innovation, United States
Client Topic
When Gen AI Meets Gen Z
Using generative AI to decode the Gen-Z mind for game changing innovation
When Gen AI Meets Gen Z: Using generative AI to decode the Gen-Z mind for game changing innovation
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Adrian Terron, Tata Group, India
Industry Challenge
AI and Qual: Squaring the Circle at Last
How Generative AI can improve skills of researchers and supercharge their productivity
At the heart of qualitative research are human understanding coupled with models that help us interpret words, images, videos and signs. The two challenges that have held back greater use of qualitative research are the time taken to train researchers and the time taken to analyse projects. In this presentation Ray showcases how Generative AI can improve skills of researchers and supercharge their productivity. The result is qual that is better, cheaper, and faster.
Ray Poynter, ESOMAR President, Founder and Chair at NewMR, United Kingdom
Industry Challenge
The Science Behind the Creativity
Adding biometrical measurements to content
Traditionally in the creative world, content is measured with subjective or media metrics (where it is transmitted), however: what if we could measure content with intrinsic metrics (attention, emotion, recall)? All this using biometric technology​
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Abigail Rivera, Warner Bros Discovery, Mexico
Alexander Nempeque, Warner Bros Discovery, Mexico
Discussion
Sponsor Splash by Tango
What's Next?
Dave Lundahl, InsightsNow, Inc., United States
Mimi Sherlock, IFF Nourish, United States
12:30
LUNCH BREAK
Pavi Gupta, SC Johnson, United States
Mapping the Maze: Understanding the Customer Journey
Client Topic
TikTok's Exploration into The Future of Search
Understanding the evolution of consumer search behaviors and what this means for brands
Learn how to co-create using generative AI to design product concepts. This interactive workshop will show the power of prompting with insights statements to focus gerative AI engins on human truths that target discovered innovation opportunities.
Jaclyn Williams, Tik Tok, United States
Alejandro Garcia, Tik Tok, United States
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Case Study
Breaking Down Barriers
A new approach to quantifying the impact of barrier removal on customer acquisition
Learn a novel approach to driving customer acquisition using quantifying usage barriers, which helped our client shift the targeting strategy and brand focus to shape a new brand promise as the cornerstone for 2024 business implementation.
Jason Brooks, Material, United States
Charles Allison, Instacart, United States
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Case Study
From shelf to sip: Uncovering a winning consumer journey for Beam Suntory’s -196 hard seltzer
Staying a step ahead in highly competitive product categories takes insights that span the complete consumer journey
Getting noticed on the shelf and at the party: how the right end-to-end consumer purchase and consumption journey insights helped advise Beam Suntory's launch of its -192 hard seltzer in the competitive U.S. market.
Jenny Stephen, Beam Suntory, United States
Shira Horn, AMC Global, United States
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Interactive Stage
Dharmendra Jain, Actnable AI, Kenya
Methodological innovation
From Moments to Innovation: How Generative AI is Revolutionizing Insight Activation
Learn how to co-create concepts using generative AI
Learn how to co-create using generative AI to design product concepts. This interactive workshop will show the power of prompting with insights statements to focus generative AI engines on human truths that target discovered innovation opportunities.
Dave Lundahl, InsightsNow, Inc., United States
Mimi Sherlock, IFF Nourish, United States
Discussion
Sponsor Splash by Black Swan Data
NETWORKING BREAK
10:50
Beyond Brand Awareness: Uncovering Brand Innovation Opportunities
Alex Baranpuria, Ivy Exec, United States
Client Topic
Voicing the New Global Immigrant Realities
Empowered insights for an underserved market
Unlocking Immigrant Capital: How Brands and Institutions Can Thrive in a Post-Globalized World
Arundati Dandapani, Generation1.ca, Canada
Nancy Deng, Procter and Gamble Canada, Canada
Methodological innovation
Using AI for Innovating Brand Strategy
The fastest way to grow your brand!
Marco Vriens, Kwantum, United States
Rogier Verhulst, LinkedIn, United States
Discussion
Sponsor Splash
Strategic Impact: Guiding Brands to Victory with Black Insights
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Black Consumer Market Researcher Pepper Miller and University of Chicago Booth of Business Professor and Marketing Executive Amy Hilliard Guide Brands to Victory with Black Insights
Pepper Miller, Hunter-Miller Inc., United States
Amy Hilliard, University of Chicago Booth School of Business, United States
Networking Drinks