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Monday

Joaquim Bretcha, ESOMAR Director Generalps

Opening & Welcome

 

YES! It's Pitch Time!

Hear BIG ideas, shared in only 60 seconds, from this year’s Young ESOMAR Society (YES!) Award finalists. There can only be one winner, so don't forget to vote! 

ESOMAR is seeking young professionals
 (31 and under) to share their stories in front of a global audience. Read more about the award and submit your pitch here.

9:28 

 

Programme Committee Chair

Giulia Gasperi, TRIPTK, Netherlands

Introduction to the Programme and Keynote

9:38 

 

Jonathon Brown, TrendHunter, Canada

Opening Keynote

Innovate Like a Rap Star

10:13 

Sponsor Fastracks
Introduced by Joaquim Brecha, ESOMAR Director Generalctor General

10:20 

Networking Break

10:50 

Creativity Catalyst: The Power of Collaboration

Fiona Blades, MESH Experience, United States

Client Topic

Man vs. (AND) Machine 

Are we replacing or complementing our current capabilities?

Man vs. Machine or Man & Machine

 

Ipsita Ghosh, Kimberly-Clark, United States

Client Topic

When Gen AI Meets Gen Z

Using generative AI to decode the Gen-Z mind for game changing innovation

When Gen AI Meets Gen Z: Using generative AI to decode the Gen-Z mind for game changing innovation

Adrian Terron, Tata Group, India

Discussion

Sponsor Splash 

What's Next?

Julie Quante, InsightsNow, Inc., United States

Mimi Sherlock, IFF Nourish, United States

12:30

LUNCH BREAK

 

Pavi Gupta, SC Johnson, United States

Mapping the Maze: Understanding the Customer Journey

Client Topic

TikTok's Exploration into The Future of Search      

Understanding the evolution of consumer search behaviors and what this means for brands 

Learn how to co-create using generative AI to design product concepts. This interactive workshop will show the power of prompting with insights statements to focus gerative AI engins on human truths that target discovered innovation opportunities.

 

Jaclyn Williams, Tik Tok, United States

Alejandro Garcia, Tik Tok, United States

Case Study

Breaking Down Barriers  

A new approach to quantifying the impact of barrier removal on customer acquisition

Learn a novel approach to driving customer acquisition using quantifying usage barriers, which helped our client shift the targeting strategy and brand focus to shape a new brand promise as the cornerstone for 2024 business implementation.

 

Jason Brooks, Material, United States

Charles Allison, Instacart, United States

Case Study

From shelf to sip: Uncovering a winning consumer journey for Beam Suntory’s -196 hard seltzer  

Staying a step ahead in highly competitive product categories takes insights that span the complete consumer journey

Getting noticed on the shelf and at the party: how the right end-to-end consumer purchase and consumption journey insights helped advise Beam Suntory's launch of its -192 hard seltzer in the competitive U.S. market.

 

Jenny Stephen, Beam Suntory, United States

Shira Horn, AMC Global, United States

Interactive Stage

 

Dharmendra Jain, ACTNABLE AI, Kenya

Methodological innovation

From Moments to Innovation: How Generative AI is Revolutionizing Insight Activation 

Learn how to co-create concepts using generative AI 

Learn how to co-create using generative AI to design product concepts. This interactive workshop will show the power of prompting with insights statements to focus generative AI engines on human truths that target discovered innovation opportunities.

 

Dave Lundahl, InsightsNow, Inc., United States

Mimi Sherlock, IFF Nourish, United States

Discussion

Sponsor Splash

 

NETWORKING BREAK

10:50 

Beyond Brand Awareness: Uncovering Brand Innovation Opportunities

Alex Baranpuria, Ivy Exec, United States

Client Topic

Voicing the New Global Immigrant Realities

Empowered insights for an underserved market

Unlocking Immigrant Capital: How Brands and Institutions Can Thrive in a Post-Globalized World

 

Arundati Dandapani, Generation1.ca, Canada

Nancy Deng, Procter and Gamble Canada, Canada

Methodological innovation

Using AI for Innovating Brand Strategy

The fastest way to grow your brand!

 

Marco Vriens, Kwantum, United States

Rogier Verhulst, LinkedIn, United States

Discussion

Sponsor Splash 

Strategic Impact: Guiding Brands to Victory with Black Insights


 

Black Consumer Market Researcher Pepper Miller and University of Chicago Booth of Business Professor and Marketing Executive Amy Hilliard Guide Brands to Victory with Black Insights

 

Pepper Miller, Hunter-Miller Inc., United States
Amy Hilliard, University of Chicago Booth School of Business, United States

Networking Drinks

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