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Tuesday

 

Turning Friction into Fuel: Finding Innovation Inspiration in Challenges

9:00

Dharmendra Jain, Actnable AI, Kenya

 Though leadership / Call-to-action

Stuck In Neutral

Acknowledging the lack of true innovation is the key to understanding consumers

Incrementalism, not innovation, has defined the past decade. Consumers are looking elsewhere for fulfilment - looking to the past, living in the moment, and avoiding eye contact with the future.

 

Damian Loscher, Ipsos Ireland, Ireland

Methodological innovation

Is Reality a Hallucination? 
Capturing the essence of the human experience with generative AI

AI has revolutionized the Market Research industry--but is it all good?

 

Frank Pica, Native AI, United States

 

Discussion

 

10:05

Sponsor Splash by Synapbox

 Panel Discussion

Synthetic Data Panel Discussion

 

NETWORKING BREAK

Seeing the Light: The Power of Insights in Driving Innovation

Fiona Blades, MESH Experience , United States

 Though leadership / Call-to-action

Economics Beyond Numbers: In our Research Era

Why Taylor Swift could be the catalyst for journalists using data to drive their stories

How Taylor Swift hype is actually a catalyst for rebuilding trust in journalism through data driven stories.

 

Dan Fleetwood, QuestionPro, United States

Case Study

Transformative Insights: The Journey from Research in Sustainable Innovation

Driving Evidence-Led Change for a Better Tomorrow

Transformative Insights: The Journey from Research in Sustainable Innovation

Nitin Iyer, Mill, United States

Megan Peitz, Numerious, United States

Case Study

Making Your Brand Culturally Iconic 

La-Z-Boy’s Most Ambitious Transformation Yet

How a customer centric approach helped La-Z-Boy's stock increase by 52% in 2023

 

Jorge Calvachi, La-Z-Boy Incorporated, United States
Patricia King, Dig Insights, Canada

Interactive Stage

Workshop

Exploring AI: A Brief Journey Beyond the Obvious

Touching on elements from the popular academy course presented earlier this year, this session explores key AI concepts and their broader implications. Whether you’re new to AI or looking to deepen your understanding, this quick glimpse will illuminate the exciting possibilities that lie beyond the obvious.

Daniel Berkal, The Palmerston Group, Canada

ESOMAR 

ESOMAR 20 questions to help buyers of AI-based services

ESOMAR's checklist designed to guide market, opinion, social researchers and data analysts seeking to commission AI-based services. 

 

Ray Poynter, ESOMAR President, Founder and Chair at NewMR, United Kingdom

Sponsor Splash

Discussion

Sponsor Splash

LUNCH

Bouncing Back: Building Resilience for Sustainable Innovation

Alex Baranpuria, Ivy Exec, United States

Client Topic

FutureLens

Embrace the unknown

Normality is not real. Consumer behavior keeps changing, black swans and grey rhinos disrupt more than ever, and marketers need equip their businesses to anticipate and importantly, act upon uncertainty. Kerry FutureLens, Shaping a better tomorrow.

 

Christina Furlong, Kerry, Ireland
David Deeley, Kerry, Ireland

Thought leadership / Call-to-action

Mastering the Behavioral Science Maze

A Strategic Guide to Elevate Capabilities and Unlock Unparalleled Consumer Insights

 

A strategic blueprint for unleashing behavioral science in your research organization to elevate insights, advance methods, supercharge analytics, and stay ahead of the curve!

 

Dr. Michelle Niedziela, HCD Research, United States

Case Study

Breaking Through Internal Innovation Barriers

How Johnsonville Sausage Looked Way Outside the Box to Accelerate their Innovation Initiatives

Driving Market Success by Breaking Through Innovation Barriers

 

Karen Kraft, Johnsonville Sausage, United States

Ted Curtin, ProdigyWorks, a division of RTi Research, United States

Interactive Stage

Workshop

Morphing Megatrends into Flavor Manifestations

How do you take a macro consumer trend and distill it down into a meaningful flavor or fragrance? Trends in flavors don't just happen; they leave a trail of breadcrumbs tracing back to something bigger. Through this dynamic session you'll experience the process of making a Megatrend meaningful in your context.

 

David Banks, Bell Flavor & Frangrances, United States

Jonathon Brown, Trend Hunter, Canada

Mark Onufer, Trend Hunter, Canada

Sponsor Splash

Discussion

Sponsor Splash

Networking Break

 

Closing and Awards

Giulia Gasperi, TRIPTK, Netherlands

 

Introduction to Closing Keynote

Program Committee Chair

Giulia Gasperi, TRIPTK, Netherlands

 

Closing Keynote

Navigating the New: AI, Art, Ethics and the Future of Innovation

An interactive fireside chat with ethical AI expert Kay Firth-Butterfield about AI governance and how AI may impact the arts and innovation.

 

Kay Firth-Butterfield is the CEO of Good Tech Advisory LLC and a 2024 TIME Impact Awardee. Previously the inaugural Head of AI at the World Economic Forum, she is a leading expert on AI governance. A barrister, former judge, and professor, Kay has pioneered roles in AI ethics, including as the world's first Chief AI Ethics Officer in 2014.

 

Closing and Awards Presentation

Joaquim Bretcha, ESOMAR Director General

 

Farewell Drinks

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