Monday
Opening & Welcome
9:00 A.M - 9:20 A.M
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Joaquim Bretcha, ESOMAR Director General, Netherlandsps
ESOMAR Representatives Welcome
9:20 A.M. - 9:25 A.M
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Dan Fleetwood, ESOMAR Representative, QuestionPro, United States
Sandy Casey, ESOMAR Representative, InnovateMR, United Statespsps
YES! It's Pitch Time!
Hear BIG ideas, shared in only 60 seconds, from this year’s Young ESOMAR Society (YES!) Award finalists. There can only be one winner, so don't forget to vote!
Small Splashes Create Big Waves
How pro bono work is a value-add for young researchers, businesses, and the industry
Lauren Thompson, MESH Experience, United States
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Out With the Old, in With the New
The Trouble With Surveys, and the Next Generation of Market Research
Vince Grana, Orchard, United States
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9:25 A.M. - 9:35 A.M
9:28
Programme Committee Chair
Giulia Gasperi, TRIPTK, Netherlands
Introduction to the Programme and Keynote
9:38
9:35 A.M. - 10:15 A.M
Using hip hop as a lens to find innovation lessons during the AI Inflection, this keynote collides worlds to find common ground and new insight.
Jonathon Brown, TrendHunter, Canada
Opening Keynote
Innovate Like a Rap Star
10:20
10:15 A.M. - 10:45 A.M
Networking Break
10:50
10:45 A.M. - 10:55 A.M
Creativity Catalyst: The Power of Collaboration
Fiona Blades, MESH Experience, United States
10:55 A.M. - 11:15 A.M
Client Topic
PACMACHINE
Human and machine, are we replacing or complementing our current capabilities?
Our future with Gen AI is about augmentation not automation. We humans will need to always be the driver seat same as the game.
Ipsita Ghosh, Kimberly-Clark, United States
Daniella Gold, ?What If! Innovation, United States
11:15 A.M. - 11:35 A.M
Client Topic
When Gen AI Meets Gen Z
Using generative AI to decode the Gen-Z mind for game changing innovation
When Gen AI Meets Gen Z: Using generative AI to decode the Gen-Z mind for game changing innovation
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Adrian Terron, Tata Group, India
11:35 A.M. - 11:55 A.M
Industry Challenge
AI and Qual: Squaring the Circle at Last
How Generative AI can improve skills of researchers and supercharge their productivity
At the heart of qualitative research are human understanding coupled with models that help us interpret words, images, videos and signs. The two challenges that have held back greater use of qualitative research are the time taken to train researchers and the time taken to analyse projects. In this presentation Ray showcases how Generative AI can improve skills of researchers and supercharge their productivity. The result is qual that is better, cheaper, and faster.
Ray Poynter, ESOMAR President, NewMR, United Kingdom
11:55 A.M. - 12:15 P.M.
Industry Challenge
The Science Behind the Creativity
Adding biometrical measurements to content
Traditionally in the creative world, content is measured with subjective or media metrics (where it is transmitted), however: what if we could measure content with intrinsic metrics (attention, emotion, recall)? All this using biometric technology​
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Abigail Rivera, Warner Bros Discovery, Mexico
Alexander Nempeque, Warner Bros Discovery, Mexico
12.15 P.M - 12.15 P.M.
Discussion
12:15 P.M - 12:30 P.M
Sponsor Splash by Tango
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Fraud mitigation in respondent incentives | The Art and Science of Keeping the bad actors out
Monica Bush, VP, Information Security CISO, Tango
What's Next?
Dave Lundahl, InsightsNow, Inc., United States
Mimi Sherlock, IFF Nourish, United States
12:30
12:30 P.M. - 1.45 P.M
LUNCH BREAK
1:45 P.M - 1:55 P.M
Pavi Gupta, SC Johnson, United States
Mapping the Maze: Understanding the Customer Journey
1:55 P.M - 2:15 P.M
Client Topic
TikTok’s Exploration into the Future of Intentional Discovery
Understanding the evolution of consumer search behaviors and what this means for brands
Learn how to co-create using generative AI to design product concepts. This interactive workshop will show the power of prompting with insights statements to focus gerative AI engins on human truths that target discovered innovation opportunities.
Jaclyn Williams, Tik Tok, United States
Alejandro Garcia, Tik Tok, United States
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2:15 P.M - 2:35 P.M
Case Study
Breaking Down Barriers
A new approach to quantifying the impact of barrier removal on customer acquisition
Learn a novel approach to driving customer acquisition using quantifying usage barriers, which helped our client shift the targeting strategy and brand focus to shape a new brand promise as the cornerstone for 2024 business implementation.
Jason Brooks, Material, United States
Charles Allison, Instacart, United States
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2:35 P.M - 2:55 P.M
Case Study
From shelf to sip: Uncovering a winning consumer journey for Suntory’s -196 hard seltzer
Staying a step ahead in highly competitive product categories takes insights that span the complete consumer journey
Getting noticed on the shelf and at the party: how the right end-to-end consumer purchase and consumption journey insights helped advise Beam Suntory's launch of its -192 hard seltzer in the competitive U.S. market.
Jenny Stephen, Suntory Global Spirits, United States
Shira Horn, AMC Global, United States
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1:45 P.M - 1:50 P.M
Interactive Stage
Dharmendra Jain, Actnable AI, Kenya
1:50 P.M - 2:55 P.M
Workshop
From Moments to Innovation: How Generative AI is Revolutionizing Insight Activation
Learn how to co-create concepts using generative AI
Learn how to co-create using generative AI to design product concepts. This interactive workshop will show the power of prompting with insights statements to focus generative AI engines on human truths that target discovered innovation opportunities.
Dave Lundahl, InsightsNow, Inc., United States
Mimi Sherlock, IFF Nourish, United States
Jenny O'Connor InsightsNow, Inc., United States
Discussion
2:35 P.M - 2:55 P.M
3:05 P.M - 3.20 P.M
Sponsor Splash by Black Swan Data
Getting CPG Innovation Down to a Science
Black Swan Data has been harnessing the power of AI for a decade to predict consumer behavior. Join the session to learn how leading CPGs are using big social data to understand and anticipate consumer purchasing patterns.
Katie Egge, VP of Sales, Black Swan Data
NETWORKING BREAK
3:20 P.M - 3:50 P.M.
3:50 P.M - 4:00 P.M.
Alex Baranpuria, Ivy Exec, United States
Beyond Brand Awareness: Uncovering Brand Innovation Opportunities
Client Topic
4:00 P.M - 4:20 P.M.
Voicing the New Global Immigrant Realities
Empowered insights for an underserved market
Unlocking Immigrant Capital: How Brands and Institutions Can Thrive in a Post-Globalized World
Arundati Dandapani, Generation1.ca, Canada
Nancy Deng, Procter and Gamble Canada, Canada
Methodological innovation
4:20 P.M - 4:40 P.M.
Using AI for Innovating Brand Strategy
The fastest way to grow your brand!
Marco Vriens, Kwantum, United States
Rogier Verhulst, LinkedIn, United States
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3:50 P.M - 4:00 P.M.
Interactive Stage
Dharmendra Jain, Actnable AI, Kenya
3:55 P.M - 4:35 P.M.
Workshop
Tips and Tricks to Make Pricing Research Better and More Actionable
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How to make pricing research better; more accurate, more actionable and more trusted. So it will have better impact on your company, provide more value and drive unsurpassed business results.
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Per Sjofors, Sjofors Partners Inc, United States
4:40 P.M - 4:50 P.M.
Discussion
4:50 P.M - 5:30 P.M.
Strategic Impact: Guiding Brands to Victory with Black Insights
Black Consumer Market Researcher Pepper Miller and University of Chicago Booth of Business Professor and Marketing Executive Amy Hilliard Guide Brands to Victory with Black Insights
Pepper Miller, Hunter-Miller Inc., United States
Amy Hilliard,The Hilliard Group, and the University of Chicago Booth School of Business, United States
5:30 P.M - 6:30 P.M.
Networking Drinks