Su comité de programa experto
Global Lead, Insights and Analytics at Kimberly-Clark, United States
Ipsita is an award winning - consumer insights specialist with over 20 years of experience. She is a business leader adept at creating winning brands and optimizing growth. She is also passionate about driving business transformation through disruptive thinking. Her current focus is: Lead baby and child care and identifying growth opportunities as well as anticipating future trends that will impact categories and ready Baby and Child Care to meet those needs. A key area of focus is to identify how KC can invest in tech capabilities and build a digital twin to mimic the consumer so future researches can be more agile and cheaper. Also, harness the power of big data to provide actionable insights which can be used across business functions - innovation, product modification, redesigning consumer proposition, sharper positioning.
Director at ?What If! Innovation, United States
Daniella Gold
Daniella is a Director in Accenture’s ?What If! Innovation group in North America with a focus on Consumer Goods & Services. Over the last 10 years, Daniella has led projects for Fortune 50s, national non-profits and startups – helping them drive growth by defining and communicating the unique value they bring to the world. Daniella’s passion for consumer insights and her ‘iterate and learn’ mentality fuels her desire to constantly experiment and innovate, especially with Gen AI! Daniella holds an MBA from the Columbia Business School. She also holds an MA in Art History from University of Southern California and a BA from Brandeis University.
Head, Corporate Brand and Marketing Strategy at Tata Group, India
Adrian Terron, Head of Corporate Brand and Marketing Strategy, at the Tata group, brings to it significant expertise in consumer and shopper insights, consumer innovation, social media analytics, brand building and marketing.? He has authored several papers on consumer insight, shopper and retail dynamics and innovation.? Prior to this, he was Head of Consumer Insights, Innovation and Consumer Neuroscience for Nielsen, South Asia.? In this role, he was responsible for driving the product innovation testing practice and portfolio, while strengthening and growing its pioneering consumer neuroscience business.
International Keynote Speaker and Chief Sales Officer at Trend Hunter, Canada
In the last decade, Dubai Future Foundation, Walmart, Coca-Cola and others have called on Jonathon to maximize their innovation potential. With over 75 keynotes under his belt, the through-line of his work derives from his decade-long research project interviewing hundreds of innovation leaders globally to uncover methods for sparking systematic innovation. In his day to day, Jonathon guides the growth vision of Trend Hunter, the world's largest trend spotting platform. Helping global Fortune 500s to build research and training programs, he's driven his own "crash course" in corporate innovation and plucked the best practices for the benefit of the audiences he speaks to. As an event emcee and international business keynotes speaker, Jonathon is renowned for his magnetic delivery, executive presence and divergent storytelling style.
Consumer Intelligence Global Lead, IFF Nourish, United States
Mimi leads Global Consumer Intelligence for IFF Nourish to inspire, motivate creative teams through trend intelligence and consumer insight, bringing actionable insights to life, facilitating creative collaboration, and developing and deploying new methods for consumer understanding and futuring. She co-authored Once Upon an Innovation: A Business Storytelling Guidebook for Creative Problem Solving.. Mimi is faculty member at the annual Creative Problem Solving Institute (CPSI) where she teaches sessions on deliberate creativity, design thinking, and problem-solving tools & techniques. In addition to delivering hundreds of cutting-edge innovation sessions and training programs, she has been an invited guest on podcasts, a featured speaker or panel member at many conferences.
Founder and CEO at InsightsNow, Inc., United States
Dave Lundahl
Dr. Dave Lundahl is passionate about fostering innovation to create a cleaner, healthier world. He founded InsightsNow is 2003 with a vision to help brands achieve success by focusing on changing consumer behavior. Dave ‘s favorite subject is "tilting" innovation to create a more sustainable future. He is recognized today for his work as a consultant with expertise in product strategy and design with earlier work in his career as a Professor Food Science & Technology focused on food product innovation at Oregon State University. Dave currently gives back as a member of the Advisory Board for the Department of Food Science & Technology and the Marketing Advisory Board for the College of Business at Oregon State University.
Qualitative Insights Researcher at InsightsNow, Inc., United States
Jenny O'Connor
Jenny O’Connor brings a wide range of market research experience to her work, with a specific background partnering with consumer packaged goods companies to design compelling and creative research and reporting. She has worked in a variety of research methods, both qualitative and quantitative. At InsightsNow, Jenny supports a variety of clients with her creative approach to qualitative research. She holds a master’s in business administration from Oregon State University. Her passion for long distance running has deepened her love for the outdoors and exploring new places.
Research & Insights Manager, North America & Global Functions, Tik Tok, United States
Jaclyn Williams
Jaclyn Williams is Research & Insights Manager on the Marketing Science team at TikTok. With a specialization in audiences and the consumer journey, Jaclyn combines her passion for data-driven insights and storytelling to provide a comprehensive understanding of TikTok's dynamic platform and drive strategic decision-making.
Recognized Black American Market Researcher, Subject Matter Expert, Author and Speaker, President, Hunter-Miller, Inc., United States
Pepper Miller
When Pepper Miller was rejected as a candidate for the market research training program at the now defunct J. Walter Thompson ad agency in Chicago, she resigned and opened her market research firm, The Hunter-Miller Group, Inc. in 1995. Since then she has been helping large corporations like AARP, BRAVO, CNN, Procter & Gamble, Unilever, Walgreens, The Chicago Symphony Orchestra, and more, understand Black America. In 2005, Pepper along with the late Herb Kemp, co-authored What's Black About It? considered by many to be one of the most important books on African-American cultural marketing and insights. In 2012, she wrote Black (Still) Matters in Marketing. This book is an intimate look into what it means to be Black in today’s America. Through an honest discussion, Miller walks you toward a better understanding of how Black Still Matters. Miller's new book, Let Me Explain Black, Again launched in April 2023. Through cultural insights, stories, stats, and case stories, Pepper opens the door to Black culture and Black perspectives and invites business leaders and society to understand the SEVEN blind spots that prevent businesses and brands from "getting it right" with their Black customers. Pepper also introduces popular cultural shape-shifters and FIVE segments of cultural shapeshifters within the Black community who not only influence and support the Black community but are also redefining cultural norms. Pepper has received numerous awards including the ICABA Women of Impact (2022), The Insights Association Laureate Recognition (2021), the MOBE Spirit of D. Park Gibson Award for Excellence in Market Research (2018), MAFA Trailblazer Award (2014), and the Target Market News MAAX Award for Research Executive of the Year (2007). Pepper is the Executive Sponsor for OverIndex a community of Black Market Researchers and Strategists. In addition to providing industry insights and networking opportunities, OverIndex encourages the market research industry to be more inclusive so that the who and how of research approaches are relevant and mainstays. Pepper is also a founding blogger for Advertising Age’s Big Tent Multicultural blog, has blogged for Forbes and Medium, and enjoys engaging with and mentoring young professionals.
Marketing Executive, Author, Keynote Speaker, Founder of the Hilliard Group, and Professor at the University of Chicago Booth School of Business Professor, United States
Amy S. Hilliard
Amy S. Hilliard is an award-winning serial entrepreneur and former senior corporate executive. A native of Detroit, she is an honors graduate of both Howard University and the Harvard Business School. Amy is also certified in Digital/Social Marketing by Columbia University. The Hilliard Group, her strategic marketing consulting firm for over 20 years has worked with clients including Nielsen, IBM, Aetna, Pandora Jewelry, Lincoln Financial Group, BET Networks, American Express, HBO, The GAP, PepsiCo and others. In 2001, she founded The ComfortCake® Company, makers of “Pound Cake so Good it feels like a Hug”, which gained national distribution with United Airlines, Walmart, a McDonald’s test market and Home Shopping Network among others using Amy’s own pound cake recipes. Amy now licenses ComfortCake’s intellectual property and Sugarless Sweetness®, a patent-pending sugar substitute. Formerly President of Fashion Fair Cosmetics, the global legacy cosmetics company focused on women of color, Amy is an experienced retailing, senior marketing and advertising executive with Bloomingdale’s, Gillette, Pillsbury, Burrell Communications, and L’Oreal. Her marketing innovations to build Gillette’s White Rain brand into a $100 million-dollar business were documented in a case study for the University of Virginia’s Darden Business School. Amy has also been an Executive Lecturer at Northwestern’s Kellogg Business School and an Adjunct Professor at Loyola University’s Quinlan School of Business. A proven thought leader on entrepreneurship, empowerment and marketing, Amy has been profiled in Fortune, Success, Entrepreneur, CNN, Black Enterprise, Essence, Ebony and NPR. An international speaker, she is also the author of “TAP INTO YOUR JUICE -- Find Your Gifts, Lose Your Fears and Build Your Dreams” – endorsed by First Lady Michelle Obama. A Reinvention Specialist, her newest book Pivot for Success - Hone Your Vision, Shift Your Energy and Make Your Move will be out in Spring, 2021 from Wiley. And her blog, Sizzling After 60 – Thriving at Every Stage of Your Life is popular among all ages www.sizzlingafter60.com. Based in Chicago and passionate about her community and health/wellness, Amy is the proud mother of two young professionals. Amy served two terms as a Trustee of Howard University, thirteen years on PepsiCo’s Multi-cultural Advisory Board, and was the first African-American elected to the board of the National Association of the Specialty Food Trade. Amy currently sits on the LeanIn.org Advisory Board and was personally recruited by Sheryl Sandberg.
Su comité de programa experto
Senior Vice President for Marketing and Data Science at Material, United States
As Senior Vice President for Marketing and Data Science at Material, Jason helps some of the world's most recognizable brands and businesses gather and analyze the right data to help companies make better, more human-centered business decisions. With a passion for problem-solving, he's led the design and analysis of hundreds of strategic research projects across nearly every type of industry, developing analytic approaches using a combination of data sources and social science framework. Throughout his career, Jason has co-led the development of Material's proprietary Relevant Clarity® brand paradigm, a brand health framework used for brand tracking, co-founded Material's behavioral science practice, and helped spin-off the virtual reality healthcare company, AppliedVR?.
Senior Market Researcher at Instacart, United States
An experienced market researcher, Charles has worked in both supplier and buyer roles, landing most recently as a staff researcher at Instacart. In his current role, Charles spearheads a wide variety of consumer research studies, primarily aimed at informing major strategic marketing initiatives. Charles excels at thinking deeply about business problems and analyzing qualitative / quantitative data, transforming the information at hand into actionable solutions. In his personal life, Charles loves spending time with his wife and three boys, cheering on his favorite soccer team (go Arsenal!), and volunteering for his community.
Consumer Insights Manager at Suntory Global Spirits, United States
Jenny started her career at Ipsos where she worked in quantitative research, supporting CPG and tech brands with their innovation and market strategies. After spending a few years building a strong foundation in research design, she decided she wanted to better understand the marketing world her clients existed within, and thus began her client-side journey. Jenny jumped into the exciting world of health and beauty, supporting insights at Revlon and learning all the intricate ins and outs of CPG. She fell in love with navigating the fast-paced consumer environment through research and now works at Suntory where she leads insights and consumer understanding within their Ready-To-Drink (RTD) business. She graduated from Indiana University with a BA in Marketing, International Business.
Executive Vice President at AMC Global, United States
Shira Horn
Shira Horn has more than 20 years of custom market research experience, and she is an expert in Marketing, Consumer Insights and Research. Shira advises clients on how to leverage insights and grow brands. She has expertise in taking data and harnessing it into digestible, actionable insights for clients. This can range from tactical to strategic guidance for how to grow in the short and long-term. Shira has been with AMC Global for five years - she revels in the excitement, challenge and fun that comes with the gig and working with really smart people (internal and external partners)!
Founder of Generation1.ca, Canada
Arundati Dandapani, MLitt, CAIP, CIPP/C, is the founder of Generation1.ca, a social enterprise and community that empowers immigrants in North America, and a Professor at Humber College's Research Analyst Program and Longo School of Business. She leads on the certification advisory board of the IAPP, is part of the ad-hoc strategic planning committee of AAPOR, and was named by ESOMAR and Insight250 as one among the world's top 75 data and insights legends at ESOMAR's 2023 annual conference in Amsterdam, with her name raised in a star in their Avenue of Excellence, our industry's equivalent of Hollywood's Walk of Fame. She also serves as an Insight250 Judge and a Judge of the Canadian Marketing Association's Annual Gala Awards.
Senior Research Manager at Proctor and Gamble, Canada
Nancy Deng is a Senior Research Manager at Proctor and Gamble Canada with an MSc in Consumer Research and over 10 years of industry experience on both the research supplier and client side. She is well-versed in quant and qual research to bring the voice of the consumer to the forefront of key business strategies. With her research supplier experience, she's an avid DIYer delivering a balanced blend of research expertise and deep business understanding.
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Senior Director of Central Market Research, Operations and Marketing at LinkedIn, United States
Rogier has held various leadership roles across sales, product, customer support and marketing for over 20 years and as such deeply understands how these functions operate. He is a practitioner of market research and data analytics and the combination of these experiences with business experiences allows him to look for practical market research applications that translate to measurable business impact. He is also currently applying AI to generate synthetic responses to make better brand strategy decisions and pioneering new ways to measure customer value of features and products using novel decision trade-off exercises. He is the co-author of The Business of Marketing Research.
CEO at Kwantum, United States
Marco is the founder of Kwantum, an analytics and AI driven brand strategy consultancy. He is an innovator having introduced several new methods such as brand density, switchable customer approach, and holistic conjoint. He is the winner of the David K Hardin marketing research award. Prior to founding Kwantum he held leadership roles at Microsoft & GE. He is the author of several books including From Data to Decision (2022), The Business of Marketing Research (2020), The Insights Advantage (2012), and The Handbook of Marketing Research.
President of Ipsos, Ireland
Damian is President of Ipsos in Ireland. During his career he has directed more than 1,000 research projects across all sectors, but with a focus on social trends, media and politics. He leads the public polling team within Ipsos and has been polling on behalf of the Irish Times since 2006 and is recognised as a national expert in political polling and analysis. Damian regularly participates in industry and client events, presenting and joining panel discussions on trends, technology and the future of media. Damian represents Ipsos within the Association of Irish Marketing Research Organisations and is a former Chairman of the Marketing Society (Ireland).
VP of Research and Innovation at HCD Research, United States
Michelle Murphy Niedziela, PhD
Michelle Murphy Niedziela (PhD; @hcdneuroscience) is a behavioral neuroscience expert in neuropsychology, psychology and consumer science. Experienced from academia (Monell Chemical Senses Center) and industry (Johnson & Johnson, Mars Chocolate) in R&D of innovation technologies and methodologies for consumer research. As VP of Research and Innovation at HCD Research, Michelle focuses on integrating applied consumer neuroscience tools with behavioral science and traditional methods used to measure consumer response.
CEO & Co-founder at Native AI, United States
Frank Pica is co-founder and CEO of Native AI. Throughout his career in brand technology and consumer research, he has worked with some of the largest global brands. After witnessing the rapid evolution of Data Science methodologies over the past decade, he is on a mission to make advanced analytics accessible to brands and market research firms of all sizes.
President of Research and Insights at QuestionPro, United States
Dan Fleetwood is President of Research and Insights at QuestionPro. He has 15+ years of market research experience and is passionate about the role that software plays in helping businesses. Dan believes that software can help companies get better feedback, uncover actionable insights, and ultimately develop better products and services. Previously Dan worked in the market research industry at Informa and Pacific Market Research utilizing technology platforms. Knowing early in his career that he wanted to work in the tech and software side of market research, joining QuestionPro in 2014 was a natural fit. With degrees in Marketing and Communications from Central Washington University in Washington State.
ESOMAR Director General, Spain
Joaquim Bretcha
"Building bridges" has been my motto during my ESOMAR Presidency. This is what I like to do; to connect with people and to connect people and businesses to get to a higher stage. A more formal definition could be as follows: Experienced International Manager with a demonstrated history of working in the data, insights and market research industry. Strong business development professional skilled in Negotiation, Sales, Public Communication, Team's Engagement and Management.
ESOMAR President, Founder and Chair at NewMR, United Kingdom
Ray Poynter
Ray has spent the last 45 years at the intersection of insights, research, and new thinking. Ray has held director-level positions with companies such as The Research Business, IntelliQuest, Millward Brown, and Vision Critical. Ray is committed to the research and insights industry, having been a member of ESOMAR for over 30 years and a fellow of the MRS. In recent years Ray’s work has focused on training, writing, speaking and sharing. Ray has run training workshops for a variety of national and international organisations, including RANZ, TRS, JMRA, MRS and ESOMAR. Ray has written textbooks, taught at Saitama and Nottingham Universities, regularly blogs, and is active on social media. In 2023, Ray was elected President of ESOMAR.
Founder and Owner of Numerious, United States
Megan Pietz
A self-proclaimed nerd with her master's in mathematics and statistics, Megan Peitz has challenged stereotypes as the female owner of Numerious Inc. With over 15 years of marketing research experience, Megan has helped some of the world's largest companies fine-tune their products and services using math.
Founder at Sjofors & Partners Inc., United States
Per Sjofors
Per is a thought leader, sought-after public speaker, and author. He is frequently interviewed in various media channels. He often publishes thought-provoking articles and holds whole-day seminars on a single topic: Companies must take a holistic view of their pricing process and base it on rigorous, scientific pricing research. Per's has worked with over 750 clients of all sizes and industries using a baseline of pricing research and leaning on multiple Nobel Prize winners in behavioral economics to drive a company to the next level. Biography Per a recognized thought leader in everything pricing, the best-selling author of "The Price Whisperer - A Holistic Approach to Pricing Power," and a member and thought leader at the Forbes Business Council and the C-Suite Hero Club. Furthermore, Per was recently identified as among the "10 Most Visionary Leaders Making a Difference in 2023" by Inc. Magazine and among the "Top 50 Global Thought Leaders in Sales" by Thinkers360. Frustrated by the academic and theoretical approach to pricing offered by business schools, he used his experience as a six-time CEO to create an intensely practical process for pricing. The process is based on pricing research supported by AI software Per's company developed. More than 750 companies globally enjoyed spectacular business results from the process.
Co-Founder, Synapbox, United States
Ben Hsieh
Pushing the boundaries of how brands, consumers, and technology interact, Ben has been a strategic partner to global brands for over a decade. Ben co-founded Synapbox to revolutionize brand engagement through the synergy of machine learning, emotional AI, and neuromarketing research. Prior to Synapbox, Ben was a venture capitalist at Nest VC, where he also led innovation programs for global brands, focusing on identifying and solving key customer journey issues with emerging technologies, and invested in the startups that had success addressing those brand challenges.
Executive Vice President at Dig Insights, Canada
Patricia King
Patricia's curiosity to understand human attitudes and behavior, along with her love for food and shopping, brought her from the world of social sciences into the world of consumer insights. Patricia has spent over 15 years' experience leading large-scale qualitative research projects, with an expertise in tech-enabled qual methodologies and moderating. And while Patricia loves talking to consumers, her day-to-day now entails strategically growing Dig's offering to include more qualitative solutions to better serve clients.
Director of Insights at La-Z-Boy Incorporated, United States
Jorge Calvachi
Jorge is a mission-driven leader with over 20 years of experience in unlocking the potential of people and organizations. He has a proven track record in visionary leadership, stakeholder engagement, global expansion, risk mitigation, new market creation, and consumer innovation. Jorge's expertise includes transforming and building consumer insights functions, competitive intelligence, and innovation. He excels in segmentations, omnichannel customer journey mapping, and the creation of CX hubs. He believes in engaging customer experiences that create value and drive business growth. Jorge is passionate about identifying where an organization has the right to play and, more importantly, the right to win.
Insights Manager at Kerry, Ireland
David Deeley
I am an Insights Manager with Kerry, focused on delivering insights that inspire and inform. With a decade of experience across industry, agency and consulting, my career to date has been built on the premise that everything must begin with a solid foundation of insight. I use human-centred design thinking to help build solutions that lead to a better working world. I am a strong advocate of exploring cultural forces, the broader macro environment and trends to understand how they impact people. This context leads to supercharged primary research that unlocks why we humans do what we do, and supports business to reimagine how they grow.
Assistant manager of Global Insights at Kerry, Ireland
Christina Furlong
Passionate and results-driven, with a proven track record in the dynamic world of Food & Beverage industry. Leveraging a unique blend of market research expertise, data analysis acumen, and trend forecasting skills, I specialize in uncovering deep consumer insights that drive strategic innovation and decision-making for businesses.
Data & Insights Manager at Warner Bros Discovery, Mexico
Abigail Rivera
Abigail Rivera designs and implements research methodologies to elevate the voice of the customer. Through understanding the relationship between consumer behavior and current business models in all key points of the entertainment industry.
GVP of Data & Insight for Warner Bros Discovery, Mexico
Marcela Doria
Marcela Doria is GVP of Data & Insight for Warner Bros Discovery Latin America/US Hispanic. She oversees a centralized, cross-platform data and insight group that provides support to content, revenue, marketing, and business strategy across the company’s regional portfolio, including the basic Networks, premium HBO and streaming, including Max Latin America. Prior to joining Warner Bros Media in 2018, Doria ran research for Twitter Latin America. In that role, she was responsible for the strategic deployment of Twitter insights to support the company’s revenue and media partnerships. Doria worked with advertisers to create targeted communication plans and actionable insights based on analysis of consumer behaviour on the Twitter platform. Doria frequently serves as guest speaker and writer on the topic of consumer behaviour in the digital world, including multiple by-lines in Meio & Mensagem, Brazil’s leading industry trade. Prior to joining Twitter, Marcela held senior business and research positions at ESPN Brazil, Discovery Communications Brazil and Discovery Communications LatAm / U.S. Hispanic.
Chief Innovation Officer at ProdigyWorks, United States
Ted Curtin
Ted Curtin is a strategic global marketing and innovation leader with more than 25 years of experience encompassing innovation, insights, brand marketing, licensing and consumer activation across a number of brand categories and industry verticals. Ted is the Chief Innovation & Strategy Officer at ProdigyWorks, a creative ideation and innovation lab that grew out of a partnership with Mensa 19 years ago. ProdigyWorks' unique approach to breakthrough innovation comes from their exclusive global network of High-IQ thinkers, creative geniuses, and a vast array of industry experts. From this robust Mensa-based network, ProdigyWorks combines the perfect mix of diverse thinkers to successfully drive breakthrough innovation for leading companies and some of the world's best-loved brands.
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Senior Strategy Director, Data & Analytics at TRIPTK, Netherlands
2024 Conference Committee Chair. Giulia Gasperi has over a decade of multi-disciplinary consulting experience. To her, numbers are powerful and empowering vessels of meaningful change. Leaders at VF Corp, Netflix and WeTransfer entrust her with turning intimidating data into fascinating stories, best-in-class innovations and white-space growth areas. Giulia heads up TRIPTK's data practice, which specializes in blending data with other specialisms (from semiotics to design) to deliver rich brand foundation, cultural foresight and innovation work. She's lived on 4 continents, speaks 5 languages and is an incurable sneakerhead.
ESOMAR Individual Member, Senior Execution Consultant at Servus Credit Union, Canada
ESOMAR Individual Member. Originally from Nigeria, Stella Igweamaka is an award-winning market and social researcher. Stella is passionate about using research and storytelling for impactful change and was recently featured in CBC News for her work with Black Canadian Women in Action (BCW) on Adultification Bias of Black Girls in Canada. Stella holds an MBA from the University of Lagos, Nigeria and currently works at Servus Credit Union as a Senior Execution Consultant where she is focused on identifying and exploring growth opportunities that align to Servus's transformational strategies and strategic plans. Prior to Servus, Stella worked with Perksy Canada as a Snr. Research Manager building the future of feedback through an immersive mobile app and leading research execution for clients. In 2022, Stella co-won the ESOMAR Research Got Talent Competition in Canada and was recently featured on the Significant Insights Global 30 under 30 list. Stella also has experience working in the not-for-profit sector partnering with Pitch Better and Canadian Women’s Foundation to conduct a nation-wide market research study for Black women entrepreneurs in Canada, which was instrumental to the Business Development Bank of Canada in helping formulate policies to enable growth for Black Women owned organizations. When she's not on the job, she enjoys swimming and indulging her love for seeing new places.
ESOMAR Committee Member, Founder & CEO at ACTNABLE AI, Kenya
Dharmendra Jain
ESOMAR Council Member. Dharmendra is the Founder & CEO of a Nairobi-based startup, ACTNABLE AI, and Kantar's former Regional Operations Director for West, East & Central Africa. Dharmendra is a current council member of ESOMAR and coordinator of ESOMAR’s AI Taskforce. Dharmendra is a seasoned data and insights professional with over two decades of experience in the market research industry, including over a decade in Africa. He specialises in developing tech/AI-based innovative solutions, data science and analytics to deliver strategic insights. Internationally recognized thought leader and speaker on AI's impact on Data Quality and Operational Excellence. A mentor and people person who believes in bringing out the best in others.
ESOMAR Individual Member, President and Chief Experience Officer at MESH Experience, United States
ESOMAR Individual Member. Following a marketing and advertising career, Fiona set up MESH Experience to fill a gap. MESH captures the whole customer experience – from seeing a TV ad to going in store or seeing a social post. This data provides new Experience Marketing metrics, like Share of Experience, that help clients put the customer at the heart of the organization, provide a language that unites silos and facilitates investment decisions in CX, path to purchase and marketing communications. Fiona is co-founder of Crater Lake & Co, founder of Diversity Unlimited, a Fellow of the Market Research Society, mentor for The Marketing Academy and President of the Market Research Council. As CEO of a women-owned business, Fiona is passionate in supporting an inclusive agenda.
SVP of Strategic Growth and Development at Ivy Exec
Alex serves as the SVP of Strategic Growth and Development for Ivy Exec, an InnovateMR company. As the co-founder of Ivy Exec, Alex originated Ivy Exec's entry into market research in 2012, and led its expansion into a dedicated market insights division, now serving over 300 clients in market research, technology, management consulting and financial services. Alex’s expertise is in leading new growth initiatives, sales, and business development efforts, with a focus on expanding the combined entity's B2B qualitative market research business with organizations seeking access to decision makers, industry influencers, and other traditionally hard-to-reach subject matter experts. Alex is a graduate of Duke University (BS in Biology, '06), an alum of Teach for America (New York City, '08), and a former Board Member for the Executive MBA Council, as well as a former Alumni Board Member for his high school, the NC School of Science and Mathematics.