Thursday
Opening & Welcome
Joaquim Bretcha, ESOMAR Director General
Edward Lim, MRSS President, Singapore
John Smurthwaite, ESOMAR Ambassador, Asia Pacific Region
YES! It's Pitch Time!
Hear BIG ideas, shared in only 60 seconds, from this year’s Young ESOMAR Society (YES!) Award finalists. There can only be one winner, so don't forget to vote! Submit pitch by 7 August.
Introduced by Keith Ang, 2021 YES Award Winner
Introduction to the Programme and keynote
Ramanathan Vythilingam, Programme Committee Chair
OPENING KEYNOTE
SPONSOR FASTTRACKS
Joaquim Bretcha, ESOMAR Director General
NETWORKING BREAK
New Frontiers: Exploring Research Innovation
Chair: Lester Sualog, PureSpectrum, Singapore
Case study
Generation Create!
How Woolworths co-created better customer experiences in the metaverse
Karlien Kriegler, Hello Ara, South Africa
David Wright, Hello Ara, New Zealand
Charlene Van Zyl, Woolworths, South Africa
Methodological innovation
Can Synthetic AI Avatars Help Increase Survey Engagement And Deliver Better Data Quality In Asia?
Emerging Technologies in Quant Research
Alexandra Kuzmina, MMR Research Worldwide, United Kingdom
Conor Delahunty, Symrise AG, Singapore
Bao Do, Symrise AG, Singapore
Mihir Inamdar, MMR Research Worldwide, Singapore
Mark Sismey, MMR Research Worldwide, Thailand
Methodological innovation
Maximising Research Impact With VR
Strengthening insight actionability through Immersive Qualitative Data Visualisation
Ruby Chui, Brandnographer, Hong Kong
Lydia Choi-Johansson, Inter IKEA Group, Sweden
Discussion
Sponsor Splash
What's Next?
Richard Bordenave, BVA, France - Singapore
LUNCH BREAK
AI Fuelling Product Development and Predictions
Introduced by Moderator
Methodological innovation
Drive Innovation Success By Humanizing AI
Drive innovation success by using AI to respond to human needs, thoughts, and emotions
Colin Ho, Ipsos, United States
Jiongming Mu, Ipsos, Canada
Methodological innovation
Revolutionize Product Testing & Optimization With Artificial Intelligence
Going beyond traditional product testing
Hoshang Dotiwala, NielsenIQ Bases, India
Discussion
Sponsor Splash
Interactive Sessions
Introduced by Moderator
Client topic
The Value Equation: How Behavioural Science Can Increase Brand Value?
A framework for assessing and driving value in uncertain times
Richard Bordenave, BVA – France, Singapore
Divya Radhakrishnan, BVA, IndiaSophie Sophie Mahe, PRS INVIVO, Singapore
Ted Utoft, BVA Nudge Consulting, United Kingdom
Discussion
Sponsor Splash
NETWORKING BREAK
The Taste of Innovation
Chair: Minh Nguyen, PHD, Google, Japan
Case study
Unlocking The Secrets Of Agile Innovation
How Global Innovation Strategy Is Changing The Game
Jennifer Chen, Mars Wrigley, Hong Kong
Thomas Troch, Human8, United States
Methodological innovation
Flavor Innovation Powered By A Digital-First Approach To Leveraging Current Consumer Understanding How to build an Innovation pipeline for today and tomorrow, across categories and multiple cultures
Marwa Attia, Nestle, Egypt
Ushma Kapadia, Kantar, UAE
Sagar Ramsinghani, Kantar, United Kingdom
Serene Wilson, Kantar, United Kingdom
Client topic
The Secret Formula To Decoding The Future Of Infant Nutrition
From complex to intuitive: uniting specialisms and merging methodologies to elevate purpose in the infant formula space
Michelle Hum, TRIPTK, United States
Giulia Gasperi, TRIPTK, Netherlands
Ana Ivanovic, Cargill, Netherlands
Interactive Sessions
Introduced by Moderator
Client topic
Design Research: A Much Underrated & Needed Discipline
Learn how a holistic due diligence leads to effectiveness & efficiency in the design development process.
Oualidcharaf Eddine Benchama, The Coca-Cola Company, United States
Discussion
Sponsor Splash
Discussion
Panel Discussion
CLOSING WORDS
Ramanathan Vythilingam, Programme Committee Chair
NETWORKING DRINKS