Friday
Cutting-Edge Approaches to Uncover Untapped Markets
Chair: Emily Huang, Nielsen, Taiwan
Client topic
Wooing The Next Billion Consumers
Pace, Precision and Persuasion: Creating the New Science of Winning in Developing Markets with Behavioral Science and Machine Learning
Adrian Terron, Tata Group, India
Anju Joseph, Quantum Consumer Solutions, India
Kavita Mahto, Tata Group/ Tata Steel, India
Case study
In-The-Moment Mobile Research - Informing Marketing Strategy Like Research Never Has Before How In-The-Moment Mobile Research Has Informed & Helped Shape URC's Marketing Initiatives
Karen Reyes, Universal Robina Corporation, Philippines
James Fergusson, MDI (Mobile Digital Insights) Pty Ltd, Australia
Methodological innovation
Crystallizing Digital First Moment Of Truth Of Unknown Targets
Unleashing the Power of Big Data: Visualizing FMOT and Revolutionizing Customer Acquisition with ‘Strategic Target Unique Reach’
Akiko Koyasu, VALUES, Inc., Japan
Yoshiaki Saito, VALUES, Inc., Japan
Discussion
Sponsor Splash
NETWORKING BREAK
Innovation Unleashed: Harnessing Research to Propel Brand Growth
Chair: Dangjaithawin (Orm) Anantachai, PHD, Intage, Thailand
Case study
Targeted Curiosity At Cathay Pacific
Using marketing science, drivers of behaviour change, and human motivation research to drive growth
Melissa Yow, Forethought, Australia
Nick Clarke, Cathay Pacific, Hong Kong
Carissa Cater, Forethought, Australia
Client topic
TikTok's Exploration into The Future of Consumer Discovery
Understanding the evolution of the discovery journey and what this means for brands
Daniele Nickel, TikTok, United States
Alejandro Garcia Medina, TikTok, United States
Bianca Goldsmith, TikTok, United States
Client topic
Improving the Planet One Snack at a Time
Driving Innovation to Catalyse Change in our World
Rahul Verghese, Olam – Tracsim, Singapore
Joy Ganvik, SA Market Insights, United States
Winner of YES Award
Introduced by Moderator
LUNCH BREAK
Retail Revolution: The Power of Consumer Insights
Chair: TBD
Thought leadership / Call-to-action
A New Framework For Interpreting Repurchasing Behavior
How does information search in shopping affect consumer’s repurchasing behavior
Yongtae Park, Google Japan, Japan
Case study
How Many Value Propositions Is Too Many? Making Flipkart's Big Billion Days even bigger
Susmita Somjit, IMRB, India
Malaiesswari Krisshnan, Flipkart Internet Private Limited, India
Case study
Unlocking Channel Insights Via Open Data
Using open data to optimize on-trade penetration for Brown Forman in Japan and China.
Terence Tan, Brown-Forman, Singapore
Luc Koppens, Synthesis, Singapore
Ashvinder Brar, Synthesis, Singapore
Interactive Sessions
Introduced by Moderator
Methodological innovation
Vodafone's Innovation Research Revolution
Why successful innovation must be based on human behaviour
Lizzi Seear, Vodafone, United Kingdom
Leigh Caldwell, Irrational Agency, United Kingdom
Industry challenge
New Technologies Call For Discussion
Creating new stories of the future and bridging back to the present
Noriko Kishida, JMRA - Japan Marketing Research Association, Japan
Discussion
Sponsor Splash
NETWORKING BREAK
New Frontiers: Exploring Research Innovation 2
Introduced by Moderator
Industry challenge
Insights On Auto-Pilot
Decoding the ROI of using AI across the stages of an MR Projects
Sridhar Venkatasubramanian, InsightGig, India
Vidya Venugopalan, InsightGig, United States
Jayavel Sekar, InsightGig, India
Introduction to the Closing Keynote
Closing Keynote
Lessons from 1000 Launches
Aseem Puri, Unilever International, Singapore
Closing and Awards Presentation
Ramanathan Vythilingam, Programme Committee Chair
Joaquim Bretcha, ESOMAR Director General
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Farewell
Joaquim Bretcha, ESOMAR Director General
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