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Cutting-Edge Approaches to Uncover Untapped Markets

Chair: Emily Huang, Nielsen, Taiwan

 Client topic 

Wooing The Next Billion Consumers  

Pace, Precision and Persuasion: Creating the New Science of Winning in Developing Markets with Behavioral Science and Machine Learning

Adrian Terron, Tata Group, India
Anju Joseph, Quantum Consumer Solutions, India

Kavita Mahto, Tata Group/ Tata Steel, India

 Case study 

In-The-Moment Mobile Research - Informing Marketing Strategy Like Research Never Has Before  How In-The-Moment Mobile Research Has Informed & Helped Shape URC's Marketing Initiatives

Karen Reyes, Universal Robina Corporation, Philippines

James Fergusson, MDI (Mobile Digital Insights) Pty Ltd, Australia

 Methodological innovation 

Crystallizing Digital First Moment Of Truth Of Unknown Targets

Unleashing the Power of Big Data: Visualizing FMOT and Revolutionizing Customer Acquisition with ‘Strategic Target Unique Reach’    

Akiko Koyasu, VALUES, Inc., Japan

Yoshiaki Saito, VALUES, Inc., Japan


Sponsor Splash


Innovation Unleashed: Harnessing Research to Propel Brand Growth

Chair: Dangjaithawin (Orm) Anantachai, PHD, Intage, Thailand

 Case study 

Targeted Curiosity At Cathay Pacific       

Using marketing science, drivers of behaviour change, and human motivation research to drive growth   

Melissa Yow, Forethought, Australia
Nick Clarke, Cathay Pacific, Hong Kong

Carissa Cater, Forethought, Australia

 Client topic 

TikTok's Exploration into The Future of Consumer Discovery

Understanding the evolution of the discovery journey and what this means for brands

Daniele Nickel, TikTok, United States
Alejandro Garcia Medina, TikTok, United States

Bianca Goldsmith, TikTok, United States

 Client topic 

Improving the Planet One Snack at a Time 

Driving Innovation to Catalyse Change in our World

Rahul Verghese, Olam – Tracsim, Singapore
Joy Ganvik, SA Market Insights, United States


Sponsor Splash

Winner of YES Award

Introduced by Moderator


Retail Revolution: The Power of Consumer Insights

Chair: TBD

 Thought leadership / Call-to-action 

A New Framework For Interpreting Repurchasing Behavior   

How does information search in shopping affect consumer’s repurchasing behavior  

Yongtae Park, Google Japan, Japan

 Case study 

How Many Value Propositions Is Too Many?  Making Flipkart's Big Billion Days even bigger

Susmita Somjit, IMRB, India
Malaiesswari Krisshnan, Flipkart Internet Private Limited, India


 Case study 

Unlocking Channel Insights Via Open Data     

Using open data to optimize on-trade penetration for Brown Forman in Japan and China.

Terence Tan, Brown-Forman, Singapore

Luc Koppens, Synthesis, Singapore

Ashvinder Brar, Synthesis, Singapore

Interactive Sessions

Introduced by Moderator

 Methodological innovation 

Vodafone's Innovation Research Revolution   

Why successful innovation must be based on human behaviour

Lizzi Seear, Vodafone, United Kingdom
Leigh Caldwell, Irrational Agency, United Kingdom

 Industry challenge 

New Technologies Call For Discussion

Creating new stories of the future and bridging back to the present

Noriko Kishida, JMRA - Japan Marketing Research Association, Japan


Sponsor Splash


New Frontiers: Exploring Research Innovation 2

Introduced by Moderator

 Industry challenge 

Insights On Auto-Pilot

Decoding the ROI of using AI across the stages of an MR Projects 

Sridhar Venkatasubramanian, InsightGig, India

Vidya Venugopalan, InsightGig, United States

Jayavel Sekar, InsightGig, India

Introduction to the Closing Keynote

Closing Keynote

Lessons from 1000 Launches

Aseem Puri, Unilever International, Singapore

Closing and Awards Presentation

Ramanathan Vythilingam, Programme Committee Chair

Joaquim Bretcha, ESOMAR Director General


Joaquim Bretcha, ESOMAR Director General

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